Spacious, bright, clean and well-kept spaces characterize the interior of this project for a car dealership and sales building in Solheimveien, Lørenskog, on the outskirts of Oslo. How can we communicate a sales spirit through a series of images? How would it be possible to sell a project whose building itself is a means to sell? Among others, the assignment of our team to produce some illustrations for a project for the sale of Mercedes Benz, Kia, Smart and Peugeot cars raised these questions. Our solution, with indications from the client, marked its brand on 3 renders of a clearly defined building form and a work of lights, shadows and moments throughout the day. The team’s goal was to keep two concepts integrated: a sales building and a visitors center. The base opens its facades in all directions, making its luxury machines transparent while the machine that makes the company work occupies three levels in height in a simple prism in the middle of the complex. In the morning, in the afternoon and in the evening, the public is welcome to let themselves be carried away by the elegance and refinement of the brand. Our work wanted to convey exactly that. With a work of blue lighting, a selection of people interacting with the project and large outdoor areas, the outdoor image, almost at night, provides entrance while the other two take care of sunlight and shadows to show a unique work of construction materials and a presentation of window shopping automobiles.
Marph is an architectural visualization agency with over a decade experience of creating digital illustrations and representations. From our offices in Montevideo and Barcelona, we have helped clients all over the world to communicate their projects through attractive and captivating digital media.
